Blue Ocean Strategy: 7 Steps to Ignite Business Transformation
“Blue Ocean Strategy,” by W. Chan Kim and Renée Mauborgne, is a pioneering blue ocean…
AnggelinaSeptember 29, 2023
August 7, 2023
In our previous chapter, we explored search engines and how they work. Now, we shift our focus to the crucial role of keyword research in driving SEO outcomes.
Keywords are the foundation of effective SEO strategies. They act as a compass, guiding search engines and connecting users with relevant information, products, or services. However, selecting the right keywords is a common struggle for businesses, often leaving them lost amidst fierce online competition.
This comprehensive guide presents eight simple steps to master keyword research. Whether you’re a digital marketer, a small business owner, or an SEO enthusiast, this guide will equip you with the knowledge and tools to bring your SEO efforts to new heights.
Keywords are crucial in SEO. They are words or phrases that describe the main topic of the content. When people search for something, they enter keywords into search engines.
Search engines analyze web pages to determine if they are relevant and of good quality. They look at the content and the keywords used. This analysis affects how well a website or web page appears in search engine results.
As a website owner or content creator, you want the keywords on your page to match what people are searching for. This similarity enhances the likelihood of your audience finding your content on the search engine result page (SERP). By optimizing your website or content with relevant keywords, you improve its visibility in search results when users search for those terms.
Strategically placing your keywords in different areas on your website or web page can help improve its visibility. Here are some key locations where you should include your keywords:
There are different types of keywords you can use for SEO. Here are some common ones, along with their examples:
Now, let’s head to the keyword research process. When conducting your research, you must consider these three main elements:
When you use search engines like Google, they focus on showing you the most relevant content. To understand what people are looking for, they consider search intent, which is the reason behind a search. There are four types of search intent:
Your content will only rank well for a keyword if it fulfills what searchers seek. Moreover, your content needs to be the best among other resources available. Otherwise, Google won’t prioritize it over more valuable content on the web.
Google values authoritative sources, so it’s crucial to establish yourself as one. To rank higher on Google, you must:
Ranking on the first page for a keyword won’t help if nobody searches for it. It’s like having a store in a deserted town. MSV (monthly search volume) measures the number of times everyone searches for a keyword each month.
To conduct effective keyword research and improve your website’s visibility in search engine results, you need to follow a strategic approach. Following these eight steps, you can identify the keywords that match your goals and target audience. Let’s explore each step in detail:
To begin, grasp the purpose of your keyword research. Clearly define your objectives and identify your target audience.
You can customize your keyword strategy by understanding what they are searching for. Set clear goals for your keyword targeting to guide your research process efficiently.
Create a list of seed keywords representing your main topic or business. These core terms capture the essence of your content or business.
To expand on this list, consider the phrases and words your potential customers will likely use when searching.
Additionally, it may benefit you to research related search terms and analyze your competitors’ use of keywords. By doing so, you can uncover new keyword opportunities.
Now that you have a list of potential keywords grouped by topics you want to focus on, it’s time to evaluate their search volume. Search volume tells how many people search for a particular keyword monthly.
Look for keywords with high monthly searches, as they can increase your website’s traffic.
Besides search volume, it’s crucial to consider the relevance of keywords to your website and target audience.
Choose keywords that match your goal, content, products, or services. Relevance helps attract the right audience more likely to engage with your website and become customers.
Think about the purpose behind the keywords and how well they fit with what you offer.
It’s worth noting that user intent can be inferred through the process of analyzing the top-ranking pages associated with those keywords
Keyword difficulty measures how tough it is to compete for a specific keyword. Assessing keyword difficulty is crucial to see if you can realistically rank for those keywords.
Higher-difficulty keywords are more competitive, making it challenging to reach the top ranks. Targeting a mix of high and low-difficulty keywords is a good idea. Low-difficulty keywords offer better chances for visibility and ranking.
In contrast, as you gain authority and enhance your SEO efforts, you can target high-difficulty keywords.
Select keywords that match your goals and target audience after analyzing search volume, relevance, and difficulty.
Give priority to keywords that balance search volume and relevance to your content or business. Remember the competition for these keywords and ensure they align with your available resources and capabilities.
After selecting your keywords, it’s important to map them to your website’s right pages or content.
Assign keywords to specific pages or articles that are closely related to them. Optimize important on-page elements like titles, headings, meta descriptions, and URLs by naturally including these keywords.
This seamless integration improves the user experience and helps search engines find and rank your content better.
Keyword research is a continuous process. Use analytics tools to monitor how your chosen keywords perform.
Monitor changes in search volume, competition, and keyword rankings. Analyze how your keywords drive traffic, engagement, and conversions. Based on the results, adjust your keyword strategy as needed.
Stay flexible to adapt to new trends, user behavior, and search engine updates. It will help you improve your SEO efforts and reach your goals.
When it comes to keyword research, there are several highly recommended tools available online. Here are five popular options:
These tools have different features and capabilities to help you find valuable SEO or content strategy keywords. Look at each to see which suits your needs and budget the best.
Mastering keyword research is crucial for successful SEO outcomes. Keywords are a compass connecting users with relevant information, products, or services. However, selecting the right keywords can be challenging due to the intense online competition.
In the next chapter, we will explore on-site optimization or on-page SEO. This aspect of SEO focuses on optimizing individual web pages to improve search engine rankings and enhance user experience.